WINNING TEAMS: PARTNER ACTIVATIONS
WINNING TEAMS: PARTNER ACTIVATIONS
Lowe’s had a vision of expanding their brand into Uptown Charlotte and through the partnership with the Carolina Panthers they were able to bring this to life through the creation of the Lowe’s Gate. In addition to the constant visibility, fans have the opportunity to enter the stadium through this iconic brand’s gate each home game and event held at the stadium.
Belk partnered with the Panthers to put on the twenty first annual Football 101 event, held at Bank of America Stadium. Designed to increase basic football knowledge, the workshop helps football beginners better understand the game and provides a forum where they can ask questions – all in an entertaining and engaging atmosphere.
Atrium Health Dome
The Atrium Health Dome, located on one half of the Panthers' current practice fields, will give the team an indoor practice area for the first time in team history. It will also serve as a multi-purpose event space as a gameday destination for fans and as a host for community and corporate events.
“Everyone knows that winning on the field and in the community is my focus, and the Atrium Health Dome will help us do both,” Carolina Panthers owner David Tepper said. “On the field, the team has a place it can practice when weather is a factor, and off the field, the Dome provides another venue in the heart of uptown Charlotte that will be used for all kinds of events. It’s a great, new facility and we’re thrilled that Atrium is a part of it.”
Bose Whisper Challenge
Integrating our league partners by highlighting Bose features through the use of Bose headphones in our Whisper Challenge. Players try to read each other’s lips while wearing their Bose headphones.
This season, the Carolina Panthers introduced the “Coca-Cola Catwalk” which gives fans exactly more of what they crave –more access, more content, and more unique experiences with the team and players they love. This experience provides a rare opportunity for fans to get up close to the players as they arrive on gameday. The players appear through a branded entry point, creating a reveal moment before they walk down the carpet amidst cheers from Panthers fans, high-fiving and posing for pictures as they make their way to the stadium.
Panther’s On Mint
The Panthers and Lowe’s have partnered to bring the Panthers pregame street festival, Panthers on Mint back for the 2019 season. The free event, held on Mint St. between Stonewall St. and Morehead St., will takes place just outside Bank of America Stadium’s Lowe’s Gate prior to each home game. Panthers on Mint features a live broadcast of WSOC’s pregame show, Panthers partner activations including a Lowe’s Build and Grow Clinic, appearances by Panthers entertainment groups, a live DJ, local food trucks and beverage sales.
BUD LIGHT ACTIVATION
Player Friendship Tests
Two of the Panthers most recognizable players, Luke Kuechly and Thomas Davis, demonstrated their fondness with Bud Light's Friendship Test.
BANK OF AMERICA ACTIVATION
Fan Celebration Stories
Bank of America wish to showcase people “celebrating” being a Panthers Fan. On game days, fans submit photos with the chance of seeing them on the videoboards in-bowl. In addition, Panthers Fans stories are being promoted across the Panthers social channels and Panthers.com.
TIRE PROS ACTIVATION
Fun feature player interviews
Cart Talk interviews are a player focused feature that interviews players post-practice on a golf cart. Tire Pros have presented this new feature during the 2019 season, which is delivered across the Panthers social network.
KRISPY KREME ACTIVATION
Win Monday promotion
When the Panthers win, a game specific gif is delivered across the Panthers social channels to promote the "Win Monday" deal at Krispy Kreme in NC and SC.
MILLER LITE ACTIVATION
Gameday hype posters
An illustrator and the Panthers partner to create a gameday poster about our opponent to generate attention and social media reaction for Panthers and for Miller Lite.
Luke Kuechly's story about his 2012 GMC Yukon
GMC and the Panthers worked together to give fans an inside look into the GMC cars that players drive. The highlight was Luke Kuechly's 2012 GMC Yukon, which reminded the All-Pro of his childhood.
Revamp of Play 60 Challenge Course
The Panthers and Lowe’s partnered to refresh the first-of-its-kind Play 60 Challenge Course in Charlotte. In September 2018, the public unveiling included appearances by Panthers players, TopCats, Sir Purr and Purrcussion.
BUD LIGHT ACTIVATION
Ultimate Draft Experience Competition
The Panthers and Bud Light partnered for fans to win the "Ultimate Draft Experience." Twenty fans won roundtrip airfair, hotel accomodations, multiple gifts and VIP "pit" tickets in a Panthers exclusive area to the first and second days of the 2018 NFL Draft in Dallas, TX.
ACADEMY SPORTS + OUTDOORS ACTIVATION
Player visits and unique shopping experiences
Academy Sports + Outdoors collaborated with running back, Christian McCaffrey, to host the family of Dan Smoker, Sr. Christian had been a part of Mr. Smoker's rescue and recovery during a hiking accident in Colorado. AS+O brought the family to Charlotte to meet up with Christian and watch a game. They "geared up" for the game with a shopping spree at AS+O.
CPI SECURITY ACTIVATION
Youth Football Kick-off celebration
CPI Security and the Carolina Panthers partnered to celebrate the start of the youth football season with a special season kickoff event. Focused on the Police Activities League and the positive interaction between police and at risk youths. The players and cheerleaders were surprised with tickets and food vouchers to a Panthers game.
FRITO-LAY PACKAGING ACTIVATION
Limited edition Panthers 'Lucky Bags' for Tostitos tortilla chips
Frito-Lay used their rights to create a collection of Panther themed “Lucky Bags” for Tostitos tortilla chips. To add another layer to the limited time Lucky Bags, they combined the chips with dips in a combo box and sold on Amazon.
The Panthers Big Bo Box & Trading Cards
Bojangles' and the Panthers partnered to distribute 40,000 custom Football card packs for Bojangles' Day. The pack included a coupon bounce back to stores and promoted the Panthers Blue Big Bo Box.