BUD LIGHT ACTIVATION
Player Friendship Tests
Two of the Panthers most recognizable players, Luke Kuechly and Thomas Davis, demonstrated their fondness with Bud Light's Friendship Test.
BANK OF AMERICA ACTIVATION
Fan Celebration Stories
Bank of America wish to showcase people “celebrating” being a Panthers Fan. On game days, fans submit photos with the chance of seeing them on the videoboards in-bowl. In addition, Panthers Fans stories are being promoted across the Panthers social channels and Panthers.com.
TIRE PROS ACTIVATION
Fun feature player interviews
Cart Talk interviews are a player focused feature that interviews players post-practice on a golf cart. Tire Pros have presented this new feature during the 2018 season, which is delivered across the Panthers social network.
KRISPY KREME ACTIVATION
Win Monday promotion
When the Panthers win, a game specific gif is delivered across the Panthers social channels to promote the "Win Monday" deal at Krispy Kreme in NC and SC.
MILLER LITE ACTIVATION
Gameday hype posters
An illustrator and the Panthers partner to create a gameday poster about our opponent to generate attention and social media reaction for Panthers and for Miller Lite.
Luke Kuechly's story about his 2012 GMC Yukon
GMC and the Panthers worked together to give fans an inside look into the GMC cars that players drive. The highlight was Luke Kuechly's 2012 GMC Yukon, which reminded the All-Pro of his childhood.
Revamp of Play 60 Challenge Course
The Panthers and Lowe’s partnered to refresh the first-of-its-kind Play 60 Challenge Course in Charlotte. In September 2018, the public unveiling included appearances by Panthers players, TopCats, Sir Purr and Purrcussion.
BUD LIGHT ACTIVATION
Ultimate Draft Experience Competition
The Panthers and Bud Light partnered for fans to win the "Ultimate Draft Experience." Twenty fans won roundtrip airfair, hotel accomodations, multiple gifts and VIP "pit" tickets in a Panthers exclusive area to the first and second days of the 2018 NFL Draft in Dallas, TX.
ACADEMY SPORTS + OUTDOORS ACTIVATION
Player visits and unique shopping experiences
Academy Sports + Outdoors collaborated with running back, Christian McCaffrey, to host the family of Dan Smoker, Sr. Christian had been a part of Mr. Smoker's rescue and recovery during a hiking accident in Colorado. AS+O brought the family to Charlotte to meet up with Christian and watch a game. They "geared up" for the game with a shopping spree at AS+O.
CPI SECURITY ACTIVATION
Youth Football Kick-off celebration
CPI Security and the Carolina Panthers partnered to celebrate the start of the youth football season with a special season kickoff event. Focused on the Police Activities League and the positive interaction between police and at risk youths. The players and cheerleaders were surprised with tickets and food vouchers to a Panthers game.
FRITO-LAY PACKAGING ACTIVATION
Limited edition Panthers 'Lucky Bags' for Tostitos tortilla chips
Frito-Lay used their rights to create a collection of Panther themed “Lucky Bags” for Tostitos tortilla chips. To add another layer to the limited time Lucky Bags, they combined the chips with dips in a combo box and sold on Amazon.
The Panthers Big Bo Box & Trading Cards
Bojangles' and the Panthers partnered to distribute 40,000 custom Football card packs for Bojangles' Day. The pack included a coupon bounce back to stores and promoted the Panthers Blue Big Bo Box.