THE POWER OF FOOTBALL
The NFL is at the heart of American culture.
It unifies families and friends across the nation like nothing else. Football delivers regional pride, national significance and a global growth opportunity.
The NFL is #1 sport in the US with 180 million fans.
The NFL is #1 sport for fans in the Carolinas, ranking higher than College Football. 42% of people in the Carolinas are Panthers fans.
The NFL accounted for 19 of the top 20 largest TV audiences in the US during the 2018 season.
TV viewing figures are up 6% for the 2018 season, while the digital audience has jumped 84%.