THE CAROLINAS OPPORTUNITY
North and South Carolina are a large and attractive setting for brands to achieve more.
Together one of the largest markets, the Carolinas are a destination of choice, where residents enjoy a high quality of life. More companies are moving to the Carolinas because they are a great place to do business, to make product and to market to an engaged population.
The Carolinas are made up of 15 million people, making it the 5th largest NFL state(s).
Charlotte's population has grown over 10% this decade, with millennials now making up 53% of the city.
Real GDP grew 2.7% across North and South Carolina in 2019
The Carolinas are the home of over 30 Fortune 1000 companies, plus major production sites for the likes of BMW, Boeing and Volvo.